{"title":"Special POS","description":"\u003cp data-start=\"209\" data-end=\"342\"\u003eThis section is for \u003cstrong data-start=\"229\" data-end=\"270\"\u003eSpecial Point-of-Sale (POS) materials\u003c\/strong\u003e used for specific brand campaigns, activations, or client partnerships.\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"634\"\u003eFrom time to time, Brand Ambassadors may participate in sampling events or promotional activations that require \u003cstrong data-start=\"456\" data-end=\"514\"\u003eclient-specific merchandise, signage, or POS materials\u003c\/strong\u003e. These items are provided to ensure that each activation properly represents the brand and follows campaign guidelines.\u003c\/p\u003e\n\u003cp data-start=\"636\" data-end=\"826\"\u003eProducts listed in this section will vary depending on the campaign and may include \u003cstrong data-start=\"720\" data-end=\"801\"\u003ebranded display materials, signage, POS holders, or other activation supplies\u003c\/strong\u003e required for your shift.\u003c\/p\u003e\n\u003cp data-start=\"828\" data-end=\"967\"\u003ePlease review the items associated with your assigned campaign carefully and \u003cstrong data-start=\"905\" data-end=\"967\"\u003ebring all required materials to your scheduled activation.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"heineken-coachella-ba-activation-kit","title":"Heineken Host 0.0 Innovation Kit","description":"\u003cp data-end=\"30\" data-start=\"0\"\u003eHeineken Host 0.0 Innovation Kit\u003c\/p\u003e\n\u003cp data-end=\"280\" data-start=\"32\"\u003e🎉 Congratulations on being selected as a Heineken Host!\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"280\" data-start=\"32\"\u003e\u003cspan style=\"color: rgb(30, 38, 128);\"\u003e\u003cem\u003eYour state leader will provide you with a code that waives all costs, please do not pay. \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"280\" data-start=\"32\"\u003e\u003cspan style=\"color: rgb(30, 38, 128);\"\u003e\u003cem\u003eArizona and Nevada Can\/Bottle-In-Hand teams see below for link to your program FAQ (also in your Shift Notes)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"280\" data-start=\"32\"\u003eThis kit contains the official materials used for Heineken Innovation sampling activations featuring \u003cspan style=\"text-decoration: underline;\"\u003eat least one\u003c\/span\u003e of the 0.0 non alc products:\u003cbr data-end=\"211\" data-start=\"208\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0.0 Cold Pressed Lime\u003c\/li\u003e\n\u003cli\u003e0.0 Nectarine Juniper (not available in Arizona until Fall)\u003cbr aria-hidden=\"true\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e0.0 Original\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"503\" data-start=\"282\"\u003eThese kits are limited and assigned only to selected Brand Ambassadors. Once you receive your kit, you’ll be prioritized for future Heineken Innovation activations (yay!) and can reuse the materials throughout the year.\u003c\/p\u003e\n\u003cp data-end=\"663\" data-start=\"505\"\u003eHow to Order\u003cbr data-end=\"524\" data-start=\"521\"\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eSelect your shirt size before adding to cart. Shirts run small — we recommend sizing up\u003c\/li\u003e\n\u003cli\u003ePrint all POS and keep for future events\u003c\/li\u003e\n\u003cli\u003eContact your state leader for your code which waives all costs. Enter code at checkout — kit + shipping are fully covered\u003c\/li\u003e\n\u003cli\u003eAllow 5 business days for your kit to arrive (ships from AZ)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eWhat’s Included\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHeineken Host blue branded shirt\u003c\/li\u003e\n\u003cli\u003eHeineken 0.0 branded tablecloth\u003c\/li\u003e\n\u003cli\u003ePull-up banner\u003c\/li\u003e\n\u003cli\u003eHeineken 0.0 branded ice bucket  \u003c\/li\u003e\n\u003cli\u003eArizona \u0026amp; Nevada only: \"Heineken\" stickers to apply over the UPC for the Can\/Bottle-In-Hand program. Approx 80% of kits will have these so please have a backup (e.g. magic marker in case you run out of stickers)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrint the following POS materials:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan draggable=\"true\"\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/portal.hspbrands.com\/asset.php?asset_id=9396_13689%7Cpdf%7CHeineken%20Zero%20Alcohol%20Sampling%20Tasting%20Mat%20multiple%20pgs%20March%202026\u0026amp;type=w\" target=\"_blank\"\u003eTasting mats (4 options)\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan draggable=\"true\"\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/portal.hspbrands.com\/asset.php?asset_id=9397_13653%7Cpdf%7CHeineken%20Non%20Alcoholic%20Cold%20Pressed%20Lime%20-%20Nectarine%20Juniper%20Fact%20Sheet%20March%202026\u0026amp;type=w\" target=\"_blank\"\u003eSell sheet\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan draggable=\"true\"\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/portal.hspbrands.com\/asset.php?asset_id=7442_13632%7Cpdf%7CHeineken%20$6%20off%201-12pk%20coupon%20Exp.%2012.31.26%20March%202026\u0026amp;type=w\" target=\"_blank\"\u003eQR code\u003c\/a\u003e\u003c\/span\u003e (goes behind the sell sheet in a single acrylic holder)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou’ll Also Need to Bring From your Standard HSP Kit:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e21+ compliance signage\u003c\/li\u003e\n\u003cli\u003eCups, openers, and standard sampling tools\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eActivation Setup - Use your kit to create a display similar to the example shown to the left.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003eFull branded setup is required for Heineken brand events featuring at least one of the 0.0 products\u003c\/li\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003eLayout may vary depending on store\u003c\/li\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003eCalifornia ABSCO locations require standard stanchions\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003eSouthern California will have at least one 4' tree\u003c\/li\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eArizona \u0026amp; Nevada\u003c\/span\u003e Can\/Bottle-In-Hand:  collaborate with store manager on the program and on where to set up. Program FAQ \u003ca href=\"https:\/\/docs.google.com\/document\/d\/1VJNldm3Nd6crr_opcQkIQmjTTxZ_iupeqD1bFtqBeR8\/edit?usp=sharing\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOne More Thing…You’ve been selected for a reason. This role comes with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"2307\" data-start=\"2075\"\u003ePriority access to future Heineken events\u003c\/li\u003e\n\u003cli data-end=\"2307\" data-start=\"2075\"\u003eOwnership of a premium in-store experience\u003c\/li\u003e\n\u003cli data-end=\"2307\" data-start=\"2075\"\u003eThe opportunity to represent Heineken at major campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2395\" data-start=\"2309\"\u003e👉 \u003cstrong\u003eWant more context? \u003c\/strong\u003eArizona and Nevada can check your Shift Notes and our Can\/Bottle-In-Hand program FAQ is \u003ca href=\"https:\/\/docs.google.com\/document\/d\/1VJNldm3Nd6crr_opcQkIQmjTTxZ_iupeqD1bFtqBeR8\/edit?usp=sharing\" rel=\"noopener\" target=\"_blank\"\u003ehere.\u003c\/a\u003e   Also, check out the two blog posts on the Heineken Host Program from March and May. You can find our blog page \u003ca href=\"https:\/\/portal.hspbrands.com\/h\/\"\u003ehere!\u003c\/a\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"2395\" data-start=\"2309\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eHeineken Brand Promoter Leaflet (Required Review)\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003eAs part of the Heineken Host Program, you are required to review the \u003ci\u003eHeineken Brand Promoter Leaflet\u003c\/i\u003e prior to working any Heineken activation. This document outlines important guidelines and expectations for representing the Heineken brand in-store.\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003e👉Please review the leaflet here:\u003c\/b\u003e [\u003ca href=\"https:\/\/drive.google.com\/file\/d\/1ePc_Mzi7N-lmbdAzUhN39jNG6-3AMBT3\/view?usp=sharing\" title=\"LINK\"\u003eLINK\u003c\/a\u003e]\u003cbr\u003eThis is not specific to HSP, rather it is used with all of Heineken's brand promoter partners. If you have any questions, please reach out to your State Leader for clarification.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2395\" data-start=\"2309\"\u003e \u003c\/p\u003e\n\u003ch2 data-end=\"2395\" data-start=\"2309\" style=\"text-align: left;\"\u003e\u003cstrong\u003eYou Got This! LET'S GOOOOO!!\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"HSP BA Supply Store","offers":[{"title":"Ladie's Small","offer_id":45347621863603,"sku":"HNK-KIT-001","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Ladie's Medium","offer_id":45347621896371,"sku":"HNK-KIT-002","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Ladie's Large","offer_id":45347621929139,"sku":"HNK-KIT-003","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Men's Large","offer_id":45386038608051,"sku":"HNK-KIT-004","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Men's XL","offer_id":45398097264819,"sku":"HNK-KIT-005","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Men's XXL","offer_id":45398100574387,"sku":"HNK-KIT-006","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/9246\/0723\/files\/HKN_Trees.png?v=1780603020"},{"product_id":"heineken-host-innovation-kit-nectarine-tree-socal-region","title":"Heineken Host Display Trees (SoCal Only)- Nectarine","description":"\u003cp data-start=\"70\" data-end=\"110\"\u003eHeineken Host Display Trees (SoCal Only)\u003c\/p\u003e\n\u003cp data-start=\"112\" data-end=\"303\"\u003eFor Southern California Heineken Hosts only. To elevate your in-store display for Heineken Innovation events, please order one or both trees (while supplies last) to complement your Host Kit.\u003c\/p\u003e\n\u003cp data-start=\"305\" data-end=\"374\"\u003eThese display elements are used for events featuring at least one of:\u003c\/p\u003e\n\u003cul data-start=\"375\" data-end=\"444\"\u003e\n\u003cli data-section-id=\"1ji7p6u\" data-start=\"375\" data-end=\"409\"\u003eHeineken 0.0 Cold Pressed Lime\u003c\/li\u003e\n\u003cli data-section-id=\"62ilx7\" data-start=\"410\" data-end=\"444\"\u003eHeineken 0.0 Nectarine Juniper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"446\" data-end=\"458\"\u003eHow to Use\u003c\/p\u003e\n\u003cul data-start=\"459\" data-end=\"604\"\u003e\n\u003cli data-section-id=\"1rptqbm\" data-start=\"459\" data-end=\"505\"\u003ePlace tree(s) alongside your table display\u003c\/li\u003e\n\u003cli data-section-id=\"12y3lns\" data-start=\"506\" data-end=\"552\"\u003ePosition to mirror the example image shown\u003c\/li\u003e\n\u003cli data-section-id=\"74y9s6\" data-start=\"553\" data-end=\"604\"\u003eUse to draw attention to the featured flavor(s)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"606\" data-end=\"658\"\u003eNote: Display may be adjusted based on store layout.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"679\"\u003eOrdering Guidance\u003c\/p\u003e\n\u003cul data-start=\"680\" data-end=\"787\"\u003e\n\u003cli data-section-id=\"gbnt1u\" data-start=\"680\" data-end=\"730\"\u003eOrder one of each while inventory is available\u003c\/li\u003e\n\u003cli data-section-id=\"6iixxx\" data-start=\"731\" data-end=\"787\"\u003eIf lime trees are out of stock, order nectarine only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"789\" data-end=\"877\"\u003eWhy It Matters\u003cbr data-start=\"803\" data-end=\"806\"\u003eThese elements help create a more eye-catching, premium display that:\u003c\/p\u003e\n\u003cul data-start=\"878\" data-end=\"1003\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"163e83r\" data-start=\"878\" data-end=\"921\"\u003eSignals the featured flavor to shoppers\u003c\/li\u003e\n\u003cli data-section-id=\"skd98r\" data-start=\"922\" data-end=\"956\"\u003eIncreases engagement and trial\u003c\/li\u003e\n\u003cli data-section-id=\"pqn1w\" data-start=\"957\" data-end=\"1003\" data-is-last-node=\"\"\u003eBrings the Innovation story to life in-store\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HSP BA Supply Store","offers":[{"title":"Default Title","offer_id":45398431924403,"sku":"HNK-POS-013","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/9246\/0723\/files\/ChatGPTImageApr2_2026_10_50_54AM.png?v=1775152325"},{"product_id":"foley-total-wine-coupons-spirits","title":"Foley Total Wine Coupons - Spirits","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"70\" data-end=\"114\"\u003eSpecific Coupon Code for Spirits – Foley\u003c\/strong\u003e\u003cbr data-start=\"114\" data-end=\"117\"\u003eIf you were assigned to this program by your state manager, please use the specific coupon code provided to you. You will need \u003cstrong data-start=\"244\" data-end=\"266\"\u003eXX coupons per event\u003c\/strong\u003e.\u003c\/p\u003e","brand":"HSP BA Supply Store","offers":[{"title":"Default Title","offer_id":45469558735027,"sku":"FOL-POS-001","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/9246\/0723\/files\/image002.png?v=1777049034"},{"product_id":"heineken-host-display-trees-socal-only-lime-copy","title":"Heineken Host Display Trees (SoCal Only)- Lime","description":"\u003cp data-start=\"70\" data-end=\"110\"\u003eHeineken Host Display Trees (SoCal Only)\u003c\/p\u003e\n\u003cp data-start=\"112\" data-end=\"303\"\u003eFor Southern California Heineken Hosts only. To elevate your in-store display for Heineken Innovation events, please order one or both trees (while supplies last) to complement your Host Kit.\u003c\/p\u003e\n\u003cp data-start=\"305\" data-end=\"374\"\u003eThese display elements are used for events featuring at least one of:\u003c\/p\u003e\n\u003cul data-start=\"375\" data-end=\"444\"\u003e\n\u003cli data-section-id=\"1ji7p6u\" data-start=\"375\" data-end=\"409\"\u003eHeineken 0.0 Cold Pressed Lime\u003c\/li\u003e\n\u003cli data-section-id=\"62ilx7\" data-start=\"410\" data-end=\"444\"\u003eHeineken 0.0 Nectarine Juniper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"446\" data-end=\"458\"\u003eHow to Use\u003c\/p\u003e\n\u003cul data-start=\"459\" data-end=\"604\"\u003e\n\u003cli data-section-id=\"1rptqbm\" data-start=\"459\" data-end=\"505\"\u003ePlace tree(s) alongside your table display\u003c\/li\u003e\n\u003cli data-section-id=\"12y3lns\" data-start=\"506\" data-end=\"552\"\u003ePosition to mirror the example image shown\u003c\/li\u003e\n\u003cli data-section-id=\"74y9s6\" data-start=\"553\" data-end=\"604\"\u003eUse to draw attention to the featured flavor(s)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"606\" data-end=\"658\"\u003eNote: Display may be adjusted based on store layout.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"679\"\u003eOrdering Guidance\u003c\/p\u003e\n\u003cul data-start=\"680\" data-end=\"787\"\u003e\n\u003cli data-section-id=\"gbnt1u\" data-start=\"680\" data-end=\"730\"\u003eOrder one of each while inventory is available\u003c\/li\u003e\n\u003cli data-section-id=\"6iixxx\" data-start=\"731\" data-end=\"787\"\u003eIf lime trees are out of stock, order nectarine only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"789\" data-end=\"877\"\u003eWhy It Matters\u003cbr data-start=\"803\" data-end=\"806\"\u003eThese elements help create a more eye-catching, premium display that:\u003c\/p\u003e\n\u003cul data-start=\"878\" data-end=\"1003\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"163e83r\" data-start=\"878\" data-end=\"921\"\u003eSignals the featured flavor to shoppers\u003c\/li\u003e\n\u003cli data-section-id=\"skd98r\" data-start=\"922\" data-end=\"956\"\u003eIncreases engagement and trial\u003c\/li\u003e\n\u003cli data-section-id=\"pqn1w\" data-start=\"957\" data-end=\"1003\" data-is-last-node=\"\"\u003eBrings the Innovation story to life in-store\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HSP BA Supply Store","offers":[{"title":"Default Title","offer_id":45550274576563,"sku":"HNK-POS-014","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/9246\/0723\/files\/ChatGPTImageApr2_2026_10_58_38AM.png?v=1775152743"}],"url":"https:\/\/shop.hspbrands.com\/collections\/heineken-coachella-kits.oembed","provider":"HSP BA Supply Store","version":"1.0","type":"link"}