{"product_id":"heineken-coachella-ba-activation-kit","title":"Heineken Host 0.0 Innovation Kit","description":"\u003cp data-end=\"30\" data-start=\"0\"\u003eHeineken Host 0.0 Innovation Kit\u003c\/p\u003e\n\u003cp data-end=\"280\" data-start=\"32\"\u003e🎉 Congratulations on being selected as a Heineken Host!\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"280\" data-start=\"32\"\u003e\u003cspan style=\"color: rgb(30, 38, 128);\"\u003e\u003cem\u003eYour state leader will provide you with a code that waives all costs, please do not pay. \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-end=\"280\" data-start=\"32\"\u003e\u003cspan style=\"color: rgb(30, 38, 128);\"\u003e\u003cem\u003eArizona and Nevada Can\/Bottle-In-Hand teams see below for link to your program FAQ (also in your Shift Notes)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"280\" data-start=\"32\"\u003eThis kit contains the official materials used for Heineken Innovation sampling activations featuring \u003cspan style=\"text-decoration: underline;\"\u003eat least one\u003c\/span\u003e of the 0.0 non alc products:\u003cbr data-end=\"211\" data-start=\"208\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0.0 Cold Pressed Lime\u003c\/li\u003e\n\u003cli\u003e0.0 Nectarine Juniper (not available in Arizona until Fall)\u003cbr aria-hidden=\"true\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e0.0 Original\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"503\" data-start=\"282\"\u003eThese kits are limited and assigned only to selected Brand Ambassadors. Once you receive your kit, you’ll be prioritized for future Heineken Innovation activations (yay!) and can reuse the materials throughout the year.\u003c\/p\u003e\n\u003cp data-end=\"663\" data-start=\"505\"\u003eHow to Order\u003cbr data-end=\"524\" data-start=\"521\"\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eSelect your shirt size before adding to cart. Shirts run small — we recommend sizing up\u003c\/li\u003e\n\u003cli\u003ePrint all POS and keep for future events\u003c\/li\u003e\n\u003cli\u003eContact your state leader for your code which waives all costs. Enter code at checkout — kit + shipping are fully covered\u003c\/li\u003e\n\u003cli\u003eAllow 5 business days for your kit to arrive (ships from AZ)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eWhat’s Included\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHeineken Host blue branded shirt\u003c\/li\u003e\n\u003cli\u003eHeineken 0.0 branded tablecloth\u003c\/li\u003e\n\u003cli\u003ePull-up banner\u003c\/li\u003e\n\u003cli\u003eHeineken 0.0 branded ice bucket  \u003c\/li\u003e\n\u003cli\u003eArizona \u0026amp; Nevada only: \"Heineken\" stickers to apply over the UPC for the Can\/Bottle-In-Hand program. Approx 80% of kits will have these so please have a backup (e.g. magic marker in case you run out of stickers)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePrint the following POS materials:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan draggable=\"true\"\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/portal.hspbrands.com\/asset.php?asset_id=9396_13689%7Cpdf%7CHeineken%20Zero%20Alcohol%20Sampling%20Tasting%20Mat%20multiple%20pgs%20March%202026\u0026amp;type=w\" target=\"_blank\"\u003eTasting mats (4 options)\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan draggable=\"true\"\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/portal.hspbrands.com\/asset.php?asset_id=9397_13653%7Cpdf%7CHeineken%20Non%20Alcoholic%20Cold%20Pressed%20Lime%20-%20Nectarine%20Juniper%20Fact%20Sheet%20March%202026\u0026amp;type=w\" target=\"_blank\"\u003eSell sheet\u003c\/a\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan draggable=\"true\"\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/portal.hspbrands.com\/asset.php?asset_id=7442_13632%7Cpdf%7CHeineken%20$6%20off%201-12pk%20coupon%20Exp.%2012.31.26%20March%202026\u0026amp;type=w\" target=\"_blank\"\u003eQR code\u003c\/a\u003e\u003c\/span\u003e (goes behind the sell sheet in a single acrylic holder)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou’ll Also Need to Bring From your Standard HSP Kit:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e21+ compliance signage\u003c\/li\u003e\n\u003cli\u003eCups, openers, and standard sampling tools\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eActivation Setup - Use your kit to create a display similar to the example shown to the left.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003eFull branded setup is required for Heineken brand events featuring at least one of the 0.0 products\u003c\/li\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003eLayout may vary depending on store\u003c\/li\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003eCalifornia ABSCO locations require standard stanchions\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003eSouthern California will have at least one 4' tree\u003c\/li\u003e\n\u003cli data-end=\"1730\" data-start=\"1442\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eArizona \u0026amp; Nevada\u003c\/span\u003e Can\/Bottle-In-Hand:  collaborate with store manager on the program and on where to set up. Program FAQ \u003ca href=\"https:\/\/docs.google.com\/document\/d\/1VJNldm3Nd6crr_opcQkIQmjTTxZ_iupeqD1bFtqBeR8\/edit?usp=sharing\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOne More Thing…You’ve been selected for a reason. This role comes with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"2307\" data-start=\"2075\"\u003ePriority access to future Heineken events\u003c\/li\u003e\n\u003cli data-end=\"2307\" data-start=\"2075\"\u003eOwnership of a premium in-store experience\u003c\/li\u003e\n\u003cli data-end=\"2307\" data-start=\"2075\"\u003eThe opportunity to represent Heineken at major campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2395\" data-start=\"2309\"\u003e👉 \u003cstrong\u003eWant more context? \u003c\/strong\u003eArizona and Nevada can check your Shift Notes and our Can\/Bottle-In-Hand program FAQ is \u003ca href=\"https:\/\/docs.google.com\/document\/d\/1VJNldm3Nd6crr_opcQkIQmjTTxZ_iupeqD1bFtqBeR8\/edit?usp=sharing\" rel=\"noopener\" target=\"_blank\"\u003ehere.\u003c\/a\u003e   Also, check out the two blog posts on the Heineken Host Program from March and May. You can find our blog page \u003ca href=\"https:\/\/portal.hspbrands.com\/h\/\"\u003ehere!\u003c\/a\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"2395\" data-start=\"2309\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eHeineken Brand Promoter Leaflet (Required Review)\u003c\/b\u003e\u003cbr aria-hidden=\"true\"\u003eAs part of the Heineken Host Program, you are required to review the \u003ci\u003eHeineken Brand Promoter Leaflet\u003c\/i\u003e prior to working any Heineken activation. This document outlines important guidelines and expectations for representing the Heineken brand in-store.\u003cbr aria-hidden=\"true\"\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003e👉Please review the leaflet here:\u003c\/b\u003e [\u003ca href=\"https:\/\/drive.google.com\/file\/d\/1ePc_Mzi7N-lmbdAzUhN39jNG6-3AMBT3\/view?usp=sharing\" title=\"LINK\"\u003eLINK\u003c\/a\u003e]\u003cbr\u003eThis is not specific to HSP, rather it is used with all of Heineken's brand promoter partners. If you have any questions, please reach out to your State Leader for clarification.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2395\" data-start=\"2309\"\u003e \u003c\/p\u003e\n\u003ch2 data-end=\"2395\" data-start=\"2309\" style=\"text-align: left;\"\u003e\u003cstrong\u003eYou Got This! LET'S GOOOOO!!\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"HSP BA Supply Store","offers":[{"title":"Ladie's Small","offer_id":45347621863603,"sku":"HNK-KIT-001","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Ladie's Medium","offer_id":45347621896371,"sku":"HNK-KIT-002","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Ladie's Large","offer_id":45347621929139,"sku":"HNK-KIT-003","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Men's Large","offer_id":45386038608051,"sku":"HNK-KIT-004","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Men's XL","offer_id":45398097264819,"sku":"HNK-KIT-005","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Men's XXL","offer_id":45398100574387,"sku":"HNK-KIT-006","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/9246\/0723\/files\/HKN_Trees.png?v=1780603020","url":"https:\/\/shop.hspbrands.com\/products\/heineken-coachella-ba-activation-kit","provider":"HSP BA Supply Store","version":"1.0","type":"link"}