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Heineken Host 0.0 Innovation Kit

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$25.00
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Only SoCal will have trees
  • Only SoCal will have trees
  • Only SoCal will have trees
Heineken Host 0.0 Innovation Kit

Heineken Host 0.0 Innovation Kit

$25.00
Shirt Size

Heineken Host 0.0 Innovation Kit

🎉 Congratulations on being selected as a Heineken Host!

Your state leader will provide you with a code that waives all costs, please do not pay.

Arizona and Nevada Can/Bottle-In-Hand teams see below for link to your program FAQ (also in your Shift Notes)

This kit contains the official materials used for Heineken Innovation sampling activations featuring at least one of the 0.0 non alc products:

  • 0.0 Cold Pressed Lime
  • 0.0 Nectarine Juniper (not available in Arizona until Fall)
  • 0.0 Original

These kits are limited and assigned only to selected Brand Ambassadors. Once you receive your kit, you’ll be prioritized for future Heineken Innovation activations (yay!) and can reuse the materials throughout the year.

How to Order

  • Select your shirt size before adding to cart. Shirts run small — we recommend sizing up
  • Print all POS and keep for future events
  • Contact your state leader for your code which waives all costs. Enter code at checkout — kit + shipping are fully covered
  • Allow 5 business days for your kit to arrive (ships from AZ)
What’s Included
  • Heineken Host blue branded shirt
  • Heineken 0.0 branded tablecloth
  • Pull-up banner
  • Heineken 0.0 branded ice bucket  
  • Arizona & Nevada only: "Heineken" stickers to apply over the UPC for the Can/Bottle-In-Hand program. Approx 80% of kits will have these so please have a backup (e.g. magic marker in case you run out of stickers)

Print the following POS materials:

You’ll Also Need to Bring From your Standard HSP Kit:

  • 21+ compliance signage
  • Cups, openers, and standard sampling tools

Activation Setup - Use your kit to create a display similar to the example shown to the left.

  • Full branded setup is required for Heineken brand events featuring at least one of the 0.0 products
  • Layout may vary depending on store
  • California ABSCO locations require standard stanchions
  • Southern California will have at least one 4' tree
  • Arizona & Nevada Can/Bottle-In-Hand:  collaborate with store manager on the program and on where to set up. Program FAQ here

One More Thing…You’ve been selected for a reason. This role comes with:

  • Priority access to future Heineken events
  • Ownership of a premium in-store experience
  • The opportunity to represent Heineken at major campaigns

👉 Want more context? Arizona and Nevada can check your Shift Notes and our Can/Bottle-In-Hand program FAQ is here.   Also, check out the two blog posts on the Heineken Host Program from March and May. You can find our blog page here!

Heineken Brand Promoter Leaflet (Required Review)As part of the Heineken Host Program, you are required to review the Heineken Brand Promoter Leaflet prior to working any Heineken activation. This document outlines important guidelines and expectations for representing the Heineken brand in-store.👉Please review the leaflet here: [LINK]
This is not specific to HSP, rather it is used with all of Heineken's brand promoter partners. If you have any questions, please reach out to your State Leader for clarification.

 

You Got This! LET'S GOOOOO!!

 

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